There is an interesting article on the top reasons why people will do business with you at https://www.business2community.com/customer-experience/10-reasons-why-customers-choose-to-do-business-with-you-02155052. Over half the items have to do with you. I have always felt that you have a much better chance of getting a client, customer, supporter, etc... if they like you. For this to happen though they have to know your story. Your why... it is key. To me, the most effective way to get this out is through public relations, specifically press releases. There are many opportunities and situations when you can do a press release to tell your story.
I have been helping individuals, professionals, non profits, charities, groups, organizations, and causes do this for over 20 years with great results including articles in newspapers and magazines, radio and tv interviews, and such. The cost is low with the results that can increase your sales, supporters, donations, and fundraising efforts. It is sort of like having your own publicist in staff.
Contact me if you would like to know more.
