Social Media is a useful tool, but with social media providers algorithms and relying on when people look at their feed, it is not as useful as digital marketing.
Digital marketing allows you to directly reach potential and existing customers. This can include:
Email
SMS Text Messaging
Mobile Device Push Notifications
Google Advertising
Facebook Advertising
LinkedIn Advertising
Twitter Advertising
Your marketing can targetted based on location, age and hobbies, in many instances.
Contact me for a free, no obligation, consultation in what's out there that may help you.