Thursday, January 7, 2021

Location Based Advertising

Location based advertising is a powerful tool.

Bluetooth marketing basically started the use of technology for this purpose and can still be useful in some cases.

Today Google, Facebook, and others allow you this option. But most use it for a municipal, regional, etc purposes. Consider going closer. Here is a few examples.

If your business is near a big box store, target people in that area and let them know you arr nearby and give them a reason to come snd see you.

If your business is in a downtown core, target people in that area and remind them to come see you and give them a reason to do so.

When trade shows start happening again, target attendees of the tradeshow to let them know you are there, are nearby, or offer similar products and services wven when not there.

If you are a business that would like to know more about doing this, or, are a business that would like to have someone on staff with this skill set and experience, lets talk!