Recent articles have been praising the use of a new media technology for marketing. The Smart TV is being hailed as a tool that will challenge smart phones and tablets. The funny thing is HDTV's that did not have smart capabilities are still good tools.
If your business has an HDTV that you use to display things like CP24 that people watch while they are waiting or enjoying your product and service, you are missing out on a big marketing, and possibly revenue generating opportunity.
Something as simple as a slide show on a USB stick plugged into your HDTV can promote your products, services and specials to people inside and outside your business. As long as the graphics are done properly they look great! This example really does not have much cost to it at all.
The revenue generation part of this is to sell advertising to area businesses that do not compete against you. They may very will want to reach your customers. If they have an HDTV as well, a co-promotion where you don't charge is very beneficial to both.
Getting a little more sophisticated, you can then add the internet and have real time updating as well as displaying the weather and sports, as well as your advertising. This can be done with a number of services or even with a web site. You can also do multiple HDTV's in the same location or even in different ones this way.
In this situation, SmartTV's save you money and complications, because they can already connect to the internet if you have a connection. Older HDTV's may need additional devices.
You can do this yourself, or hire a company or person. However, make sure you get a few quotes, as there seems to be a wide range in the prices.
As for myself, I charge based on my time and costs. So once setup and running, you would not possibly pay me any more until you needed updates or changes, or if I was administrating a service for you. This is one of several services I do as an income stream as an Entrepreneur.
Do yourself a favour and look into this!
Rob MacArthur
905-903-6425
